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ASAP Utilities: One Tool to Rule Them All
4 ASAP Utility functions that will make you love Excel even more… As a senior production manager at PPC Associates, I spend a great deal of my day working in Microsoft Excel, whether that be...
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Top 5 WordPress SEO Plugins You Should Be Using
WP SEO by Yoast I will go ahead and say that WP SEO by Yoast is the holy grail of all WordPress SEO plugins. At Schipul, we install this on all WordPress sites. The Yoast plugin makes it super simple...
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UX Best Practices for Solid SEO
Last week, Wednesday Oct. 3rd to be exact, myself and a few other Schipulites attended the Interactive Strategies Psych Conference (IS 12). Every session centered on human behavior, decision making and...
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SEM 2013 Tune Up Checklist for Your Website
2013 is in full swing (can you believe it’s already February?) and the beginning of the year is a great time to audit your Search Engine Marketing efforts for 2013. We’ve put together a checklist of...
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7 Takeaways from the #Bingle Panel at #SXSW Featuring both Google & Bing
Google has done a fantastic job of putting Matt Cutts out there as the face of the web spam team – and he is also the face who delivers updates about Google’s work and algorithm updates to the web at...
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Google Analytics Tools for NPOs from the 2013 Nonprofit Technology Conference
Last week, our team attended the Nonprofit Technology Conference in Minneapolis! We are posting our recaps and resources from the conference over on the Tendenci website. For The SEM Blog, we’ve...
View Article[VIDEO] Checklist to Monitor the Health of Your Website Using Google...
Google Webmaster Tools provides a wealth of knowledge about the way Search Engines Crawl and Index your website – and the best part is that this data comes directly from Google! Google Webmaster...
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Recap of Search + Social: The Future of Your Business Online
Your SEO and Social Media Marketing questions answered by Bing’s Duane Forrester, Bruce Clay, AimClear’s Marty Weintraub and Maisha Walker. Sponsored by Bing and Inc., a panel discussion was held in...
View ArticlePanda Do’s and Don’t from Moz
It is not often that I see a clear and short video explaining complex ideas. Panda and Penguin algorithm updates from Google continue to confuse and perplex most people who are not directly in the SEO...
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Now Is The Time To Optimize Your Mobile Site for Usability and SEO
If you’re business does not have a mobile-friendly site then website ranking can be affected. If your business or association does have one (and we hope you do), then you should focus on optimizing...
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Optimize Your Mobile Site for Usability and SEO
If your business does not have a mobile-friendly site then website ranking can and will likely be affected. If your business or association does have a mobile responsive site (and we hope you do),...
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Session at PubCon Austin 2015 – Content Remarketing from Leads
PubCon Austin 2015 was held during the beautiful Spring in Texas. One of the most informative sessions was the Increasing Your Leads and Sales With Content Remarketing by Damon Gochneaur of Aspiro...
View ArticleMozCon Notes from the SEO Conference
Couldn’t make it to MozCon and need a recap? Arguably one of the better marketing conferences in the year, MozCon is held each summer with invited speakers who are leaders in the Search Engine...
View ArticleGoogle Releases Search Quality Guidelines including Mobile
Everyone always wants to know will this tactic or that tactic get my site higher in rankings? Building quality ranking sites isn’t rocket science, but there are a lot of moving parts to Search. Late in...
View Article2016 Internet Trends from Mary Meeker
Each year, data and technology industry leaders await the release of Mary Meeker’s comprehensive slide deck on Internet Trends. This is no light reading, but 213 slides of well documented information,...
View ArticleWhat SEOs Have Been Waiting For – Google’s Penguin Algo is Now Real – Time!
Another weekend and with it another major Google algorithmic update. What SEOs have been waiting for over two years has finally happened. Last Friday, September 23rd, Google announced Penguin 4.0 is...
View Article“Possum” Is Google’s Local Search Algorithim Update
via GIPHY Here is what SEOs Know About “Possum” Local Search Engine Algorithm Update: From Search Engine Land: All the evidence seems to indicate this particular update only impacted ranking in the...
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